The “new” Perlen Papier: Our new brand identity
Now with a new look
After more than 150 years as one of Europe’s leading producers of newsprint and magazine paper, we are taking the next step: with a new brand image, a new logo and a clear identity that shows who we are today – and what we will stand for tomorrow.
Why rebranding? Because it’s okay to take a stand
Our new brand world is more than just design: it is an expression of our conviction. Modern, clear, self-confident – and with a strong commitment to quality and genuine sustainability.
And it’s a fact that we can be proud of: Our CO₂ footprint is a remarkable 76% smaller than that of our competitors.
Our credo: We love paper
You can feel this passion in everything we do – from our portfolio of recycled papers and our careful use of valuable resources to our new website: thoughtful, customer-focused, and forward-looking.
Our look is new. Our drive remains the same
Steadfastness. Curiosity. Creating trust and connections – between people, media and opportunities.
“We love paper” is going around at the Papieri – a short stop-motion film
And most importantly: Our employees play the leading role
Our new employer brand is coming into focus. We show who we are, how we work – and why it’s worth becoming part of the Papieri team.
